Man’s “best” friend???

For my fellow US friends:

Do you have that Beneful dog food commercial in your area?   The one where the guy keeps saying “Beneful” to this dog and the dog then tilts his head to one side.  Then toward the end of the commercial the guy and the dog are chasing each other in a circle while the guy is putting away the dog’s toys.

Is it just me or are those two waaaaayyyy too close???